CLIENT

Lady Sargeant

SERVICES

Creative Direction / Packaging Design / Website Design

Say It Do It is a truth-or-dare game to connect.

 

The project was created by Cory Sargeant of Lady Sargeant, a creative marketplace featuring thoughtful and playful products for the conscious consumer. Say It Do It provokes players to get to know themselves and one another more deeply. The project has print and digital components: a card deck + box and a website.

 Press

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Packaging

Designing the packaging was an iterative process involving multiple initial designs based on Cory's three concepts, which she illustrated with mood boards.

The three initial concepts were:

  1. Vintage Board Game

  2. Pastel

  3. Bauhaus

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 Website

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I created the website to match the game's design by using the same colors found on the packaging for a cohesive look. Lifestyle photos are central to the design, adding energy to the product. The site's main purpose is to inform potential resellers about the product. Since Cory has been successful selling on Etsy, we chose not to set up a full online store and instead direct customers to Etsy.

Credits

Copy - Diana Ruzova
Creative Director for Lifestyle Photoshoot - Priscilla Oliveros

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