CLIENT
Areaware
SERVICES
Email Design
Areaware, a gift and home accessories brand based in Brooklyn, NY, wanted a holiday-specific email campaign. Their goal was to maintain the core style elements of their existing email campaigns while also adding some holiday flair. I experimented with a few initial designs that added curvature to their existing hard-edged look. Once we settled on a concept, I developed distinct, cohesive designs and digital assets to create a full campaign.
Design Options
The Areaware team was most excited about the third concept, wherein product photos are displayed atop a colored background. I slightly altered the curvature of the lines and shapes to arrive at a final design.
GIF Experimentation
I created these motion graphics as potential components of the campaign's design.
The Campaign
The Happy Holidays Sale had great success in drawing attention to Areaware’s site. Customers were excited by the playful use of color and text.
Credits
Creative Director - Alyson Redding